Home Memorabilia & Collectibles Country Store 1943 Coca-Cola 1943 WWII Consolidated B-24 "Liberator" Sign

1943 Coca-Cola 1943 WWII Consolidated B-24 "Liberator" Sign

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1943 Coca-Cola 1943 WWII Consolidated B-24 "Liberator" Sign
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SKU68260
Price: $275.00
Wire / eCheck: $266.89
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Why Purchase This 1943 Coca-Cola WWII Consolidated B-24 "Liberator" Sign?

Today, we know Coca-Cola as a refreshing soft drink that is enjoyed around the world. It's the most consumed soft drink in the United States and in the world, it's enjoyed 1.7 billion times per day on average. Coca-Cola has held this title for decades and when observing something that has become a part of our culture like this, it can be hard to believe that it had a humble origin in the late 1800s as the idea of a lone pharmacist. However, it's a good thing that others saw the potential of Coca-Cola as well, because the chain of events could have easily been different.

Coca-Cola was offered for the first time in 1886. The formula was created by John Pemberton. The pharmacist's new stimulating tonic was an immediate hit with local customers. Pemberton's success with his new beverage got the attention of local investors, including Asa Candler. Pemberton split and sold the rights to use the formula shortly after introducing Coca-Cola and saved the rights to the name for his son. Candler wanted all of these rights for himself. After several years of pursuing them, he got them. When he did, he created the Coca-Cola Company, which was formed in 1892.

This cardstock sign has the Consolidated B-24 "Liberator" design. This vintage piece was part of a 1943 promotional series that featured pictures of a wide range of WWII aircraft. Signs like this one were typically used by local businesses such as grocery stores and restaurants. Most of them were not preserved and were just thrown away when they became too old or got damaged. This 15" by 13" sign is in excellent condition and even comes with a certificate of authenticity. Some minor handling issues may be present.

Order today, this 1943 Coca-Cola WWII Consolidated B-24 "Liberator" sign could be yours!


Year of Issue:1943
Grading Service:Uncertified
Memorabilia:1943
Vintage Country:US
Vintage Condition:Excellent New Old Stock
Manufacturer:Coca-Cola Co.
Vintage Composition:Cardstock
Weight (Approx):8 oz
Dimensions:15” x 13”
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